Jul 1, 2026
Alberta says online gambling will generate C$76M, but that's not the point
Read Article Alberta sportsbooks and online casinos: Full list for launch day
Updated: | First published:
Written by Damien Souness, Chief Experience Officer
Reviewed by Mac Douglass
With Alberta's regulated iGaming market launching July 13, bettors will soon have access to dozens of sportsbooks and online casinos competing with Play Alberta.
Alberta's regulated online gambling market is set to launch on July 13, bringing dozens of new sportsbooks and online casinos into the province.
The new framework will allow private operators to compete with the government-run Play Alberta platform, following a similar model to Ontario's regulated market.
As of July 1, Alberta Gaming, Liquor and Cannabis has registered 47 operators for launch, although several companies plan to operate multiple brands.
How many operators are coming to Alberta?
Alberta Minister Dale Nally has previously said as many as 70 operator sites expressed interest in entering the market, which is expected to generate C$76 million in revenue during its first year.
The current list already includes many of the biggest sportsbook and online casino brands in North America and Europe, with additional operators expected to join over time.
Which sportsbooks are launching in Alberta?
The following sportsbook brands are set to launch in Alberta on July 13:
- bet365
- Bet99
- BetMGM
- BetNova
- BetVictor
- Bally Bet
- Caesars Sportsbook & Casino
- DAZN Bet
- DraftKings Sportsbook
- FanDuel
- PointsBet Canada
- PowerPlay
- BetRivers
- Sports Interaction
- theScore Bet
- ToonieBet
- Betway
- Play Alberta
The arrival of operators such as bet365, DraftKings, FanDuel and BetMGM should create significant competition around promotions, live betting, same-game parlays and pricing.
Which online casinos are launching in Alberta?
The online casino lineup is even larger, with dozens of brands expected to be available:
- 888 Casino
- Bally Casino
- Bet365 Casino
- BetMGM Casino
- Betty
- Caesars Palace Online Casino
- Casino Classic
- Casino Days
- Casino Time
- Captain Cooks Casino
- Delta Casino
- DraftKings Casino
- Golden Nugget Online Gaming
- Golden Tiger Casino
- Grand Mondial Casino
- Hollywood Casino
- Horseshoe Online Casino
- Jackpot City
- Lucky Days
- Luxury Casino
- Mega Casino
- Monopoly Casino & Sportsbook
- PartyCasino
- Play Alberta
- PlayOJO
- Ruby Fortune
- Royal Vegas
- SlotsMagic
- Spin Casino
- SpinGenie
- Stardust Casino
- theScore Casino
- Vegas Club Casino
- Yukon Gold Casino
- Zodiac Casino
Will more operators join Alberta?
Probably.
With around 70 operators reportedly expressing interest in Alberta and 47 already registered, the list is expected to continue growing after launch.
Ontario followed a similar trajectory, with operators continuing to enter the market well after day one.
What Alberta bettors should understand
For consumers, Alberta's launch means more choice, more competition and stronger consumer protections than previously existed in the province.
Until now, online gambling in Alberta has largely meant either Play Alberta or offshore gray market operators.
The new regulated market gives bettors and casino players access to a broader range of legal options operating under provincial oversight.
That should ultimately lead to better promotions, more product innovation and a stronger overall experience for Alberta players.
To give you the most accurate and helpful information, this article has been reviewed and edited by Mac Douglass through our fact-checking process.
Damien Souness is Chief Experience Officer at Cipher Sports Technology Group, helping lead sports media brands such as Dimers. He specializes in creating trustworthy and data-driven content for sports fans, with experience working for globally recognized sports and media organizations.
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